Welcome to the 2022 Digital Trends report! This annual Adobe survey, produced in collaboration with Econsultancy, captures insights from nearly 10,000 marketers, consultants and practitioners to map the evolution of marketing, advertising, content, commerce, and customer experience trends around the world. It identifies key opportunities for companies to refine their digital strategies and drive sustained
Investments in digital commerce continue to grow as companies adapt to new business models and sales processes prompted by the COVID-19 pandemic. This research evaluates the viability of 17 digital commerce platform vendors to help application leaders make informed decisions.
Digital customer engagement is evolving quickly. This year, customers will spend 25% more with companies that get digital transformation right. Web chat, social messaging apps and chatbots hold tremendous potential for customer engagement and support. But customer experience leaders often feel they’ve yet to realise the full potential of these digital channels. This ebook lays
Make crossplay work your way. Releasing on multiple platforms with crossplay is vital to creating better player experiences. But the challenges of building in this functionality, whether for a title in development or even a live game, are formidable. Download our free ebook ‘Power in Numbers’ for rich insights into the many opportunities of crossplay.
Toadman Interactive wants to organically develop its portfolio of existing and new IP with a focus on free-to-play multiplayer games. For any game developer with multiple global teams, it’s a technical challenge to manage backend operations comprehensively while trying to keep focused on creating content. Toadman Interactive knew that the right technology ecosystem would help
The way we consume video is rapidly changing. Fueled even more by stay-at-home orders and social distancing, online audiences for VOD and Live Streaming are growing at an astounding pace. Scaling to support a huge cord-cutting audience can be challenging. Online viewership can scale to millions of viewers quickly. How do you prepare for delivering
Microsoft customers are supplementing their suites with best of breed solutions from Okta, Zoom, Slack, and Box. Here’s why. For some companies, Microsoft’s all-in-one product suite may seem to be good enough for now. But there are significant, hidden costs and compromises, and Microsoft’s interconnected suite is unlikely to provide the best solution for cross
It’s amazing to think about how much we rely on our mobile devices. 90% of us have our mobile phones within arm’s reach 24/7, and we’ve become so hooked that we now look to the brands we love to deliver compelling content during our unique journeys. We crave mobilized offers to save on our phones
Il rapporto di ricerca The State of Online Video 2020 di Limelight mette in evidenza gli ultimi risultati di una serie di sondaggi in corso sulle abitudini di visione e sulle opinioni dei consumatori online. Questo rapporto si basa su 5000 risposte di consumatori in Francia, Germania, India, Indonesia, Italia, Giappone, Singapore, Corea del Sud,
Given the circumstances of the recent global pandemic, organizations did the best they could to initially respond with the resources and technologies they had available. As organizations start to turn the corner on the initial “Respond” phase, it’s time to reflect on what worked, what didn’t, and how to plan for the future. As they