With nearly 10,000 participants in the 2022 study, more than 95,000 businesspeople from every continent (including Antarctica) have contributed their time and insights to this research since its inception in 2010. Their contributions make this the largest and most durable international study of how digital trends are changing the marketing discipline. Adobe and Econsultancy would
The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting companies’ ability to successfully navigate the highly dynamic global environment, including changing customer expectations, escalating complexity and competition, training and development and the realities of hybrid work environments.
Welcome to the 2022 Digital Trends – Retail in Focus! Based on Adobe’s annual survey, produced in collaboration with Econsultancy, the report captures the insights of over 500 retail executives. It’s enabled us to map the evolution of retail customer experience trends and identified opportunities for companies to refine their digital strategies and drive sustained
Welcome to the 2022 Digital Trends report! This annual Adobe survey, produced in collaboration with Econsultancy, captures insights from nearly 10,000 marketers, consultants and practitioners to map the evolution of marketing, advertising, content, commerce, and customer experience trends around the world. It identifies key opportunities for companies to refine their digital strategies and drive sustained
Why every business needs to start delivering customer experiences in real time. Few companies are better than Netflix at meeting their customers in the moment. Everything they do is data driven. They ingest more than 2 million data events per second and query more than 1.5 trillion rows per day to get detailed insights on
Once upon a time, teams and technologies were built to gain insights around specific channels and devices. But in a world where customers constantly change devices—like Emma on her trip to the gas station, or Oliver moving between his accounts—knowing how customers behave on one device isn’t enough. It’s time to go beyond the device