The Data Culture Playbook

This playbook lays out a simple, but effective roadmap for building a data culture. It contains five chapters, each with a specific focus area. For each area, we outline how to make it happen— recommendations on how to build, run, and when you’re ready, expand and mature these capabilities. Keep in mind that a data

Make the Most of Your Data Fabric with Tableau

Every business is now a data business, and this evolution has significantly impacted the means to manage data. Processes that once worked fine to capture, store, process, and manage data have been outpaced by the growth in volume and varieties of business data, exposing vulnerabilities in information architectures. Business demands that data management programs be

How Successful IT Leaders Drive Data Transformation

In this volatile global business environment, pivoting quickly has become a standard operating procedure, and the pressure for faster decision making is intense. Organizations are looking for ways to reduce costs, increase operational efficiencies, improve employee productivity, and promote customer satisfaction. As leaders look to their data to find answers, it’s become increasingly clear that

Governance for Tableau

Access to data—by everyone, everywhere—is a business imperative. The answers to today’s most pressing business challenges, like the need to do more with less, lie in the data, just waiting to be uncovered. This guide will explain how governance in Tableau creates trust and confidence by establishing controls, roles, and repeatable processes across three main

Small and Medium Business Trends Report

For the fifth edition of the “Small and Medium Business Trends” report, we analyzed the  responses of more than 2,500 SMB owners and leaders around the world to determine: • How support from local communities has affected SMBs • What SMBs are doing to deepen trust with customers and employees • How technology helps SMBs

How Salesforce does Inside Sales

Inside sales are the foundation of a successful sales organization. That was true when I started in sales over 30 years ago — and it’s even more true today. Buyers expect speed. They need guidance during uncertain times. And in this rapidly changing world, they want honest, human interactions. Inside sales are an efficient model

Trends in Financial Services

What you´ll find in this report: For the “Trends in Financial Services” report, Salesforce Research surveyed financial services leaders worldwide at two key junctures: immediately preceding the pandemic, and again nearly a year later. Combined, these two studies provide perspective into the financial services industry’s evolution and what growth-minded organizations do differently from their competitors.