Genesys

The five phases of digital engagement

The benefits of digital engagement have never been more clear. With a strong cloud digital engagement platform, you can operate under nearly any circumstances. Your customers enjoy shorter wait times and better, more consistent experiences. And your agents are freed from many mundane tasks. With the right strategy in place, you can evolve digital engagement

A practical guide to app messaging

Messaging apps make it easy for your customers to engage with you on the channels of their choice. Top apps have more than a billion users each, and these are often the same apps where consumers see your ads. Build your digital presence on the apps your target audiences use most.

Five steps to master digital customer engagement

Digital customer engagement is evolving quickly. According to a 2020 survey from McKinsey & Company, consumers’ rate of digital adoption accelerated by three to four years in just over a few months.1 The same study estimates companies accelerated their digital transformations by a sevenyear increase. It’s no wonder businesses are responding at astonishing speeds –

Practical guide to Web messaging

Web messaging builds your relationship with customers. Engagement, which was once transactional and offered limited ways to interact with you, has evolved into persistent conversations that have the flexibility to pause and resume at a pace the customer chooses. There’s always a process when you interact with customers and there are specific ways to make