Genesys

Five steps to master digital customer engagement

Digital customer engagement is evolving quickly. According to a 2020 survey from McKinsey & Company, consumers’ rate of digital adoption accelerated by three to four years in just over a few months.1 The same study estimates companies accelerated their digital transformations by a sevenyear increase. It’s no wonder businesses are responding at astonishing speeds –

Practical guide to Web messaging

Web messaging builds your relationship with customers. Engagement, which was once transactional and offered limited ways to interact with you, has evolved into persistent conversations that have the flexibility to pause and resume at a pace the customer chooses. There’s always a process when you interact with customers and there are specific ways to make