Digital marketers, storytellers, and front-end developers stand at the beginning of the multichannel age. There have never been so many direct, simultaneous digital pathways to and from customers; never so many opportunities to deliver rich, personalized experiences and build meaningful, lasting relationships. But more opportunities to connect with customers places greater demands on the content
Definizione del problema. Il solito dibatitto: le aziende dovrebbero concentrarsi sull’acquisizione dei clienti piuttosto che sulla retention? Nonostante il costo per attirare nuovi clienti sia molto più elevato del costo per mantenere quelli esistenti, le aziende si concentrano in modo sproporzionato sul marketing e sulla pubblicità al fine di attrarre nuovi clienti. In tal modo,
Oggi i clienti si aspettano che ogni esperienza con un brand o un provider sia veloce, facile e conveniente. Con la capacità di comunicare indipendentemente da dove si trovano, i clienti non fanno distinzione tra online e offline. Non pensano ai brand come a “brick and mortar” + telefono + cellulare + sito web, ecc.
Conoscete davvero bene i vostri clienti e il modo in cui le loro interazioni con la vostra organizzazione stanno cambiando? Sapete perché questi cambiamenti stanno avvenendo, potete adattarvi ad essi o addirittura prevenirli? Queste sono alcune delle domande più difficili a cui rispondere per qualsiasi leader, poiché le comunicazioni digitali stanno rapidamente diventando lo standard
The 4th Industrial Revolution will change the world The 4th Industrial Revolution is the 21st century convergence of digital, physical and bio technologies driving an unrelenting acceleration of human progress. According to the July 2020 “Global Poll: Impact of the 4th Industrial Revolution” by Quadrant Strategies, four in five senior IT decision makers worldwide say
A new global poll of 1200+ IT leaders conducted by Quadrant Strategies finds these are the top forces shaping the 4th Industrial Revolution— and driving its winners.
It may be safe to say that COVID-19 is the most defining event of 2020. COVID-19 will have far-reaching implications long past the year’s end. Meanwhile, every sector of the economy is trying to embrace the new normal and that includes both established online retailers and fast-growing eCommerce startups. The retail space is one of
Collaboration technologies – with features like instant messaging, file-sharing and video calling – are key to supporting new flexible work practices and remote working. Their adoption accelerated during the Covid-19 pandemic as organisations raced to implement remote working, with solutions like Microsoft Teams appearing on many devices. This new way of working has highlighted opportunities
Knowing how to calculate the ROI of PIM (Product Information Management) solution will not only strengthen the business case for a PIM, it is also a powerful method that helps you pick both the right vendor and solution. Any investment comes with potential risks. However, obtaining hard facts and figures, such as ROI, is key
A combination of factors is driving more companies to digital transformations within cloud-based platforms such as Microsoft Office 365. Given that most large enterprises are already in the Microsoft cloud and many of them are currently planning M&A activities, you have a recipe for significant levels of tenant-to-tenant migrations. And with the exponential growth of