The communication challenge Organizations need to communicate with an increasing amount of target audiences in different regions across different channels. This leads to a proliferation of communication channels that makes it hard for organizations to communicate efficiently and effectively. BluePrinting BluePrinting is SDL Tridion’s unique content management technology that allows organizations to handle this challenge.
There is a theme in this paper which states that, to use online banking effectively, a financial institution must offer three things: integration, personalisation and relevance. Now I know that you, the reader, the seasoned and sceptical professional who has been there, done that and seen it all before will read that first line and
Different needs, different technologies The choice ? and therefore debate ? between ‘suite’ versus ‘best of breed’ software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific technologies for specific business requirements. SDL is
Forrester evaluated 10 leading Web content management (WCM) vendors across approximately 115 criteria and found that SDL Tridion continues its leadership in enabling organizations to deliver persuasive customer experiences on publicly facing Web sites. SDL Tridion and fellow Leaders Interwoven and FatWire provide business-user-oriented tools that enable not only the management of content, but targeted
Organizations face many challenges when creating a network of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local cultures. Creating truly localized Web sites can be a daunting process in which corporate and local marketing teams need to collaborate to provide relevant information to different target audiences.
For organizations, the Internet is an integral strategy and a fundamental consideration when meeting business objectives. In fact, it has revolutionized how organizations do business. More than just a source of corporate information, the Internet is now an extension of business processes and communication strategies. As we have moved into the era of the customer,
Every successful shopkeeper is an expert at sizing up a customer as soon as he or she walks in the door, making them feel welcome and comfortable, steering them in the direction of what they are most likely to buy, then guiding them towards a purchase. It’s called personal service and there’s nothing unusual or
Product strategy SDL Tridion is the leading Web Content Management solution for externally facing websites. It is proven, robust and offers an open development and extendable framework with many readily available SDL Tridion eXtensions. The support for open industry standards provides an attractive platform for customers, technology partners and SDL Tridion itself to implement innovative