The communication challenge
Organizations need to communicate with an increasing amount of target audiences in different regions across different channels. This leads to a proliferation of communication channels that makes it hard for organizations to communicate efficiently and effectively.
BluePrinting is SDL Tridion’s unique content management technology that allows organizations to handle this challenge. BluePrinting technology enables organizations to manage brands, globalize Web sites, deliver targeted marketing messages across multiple channels, and create micro-sites for specific campaigns or projects.