As a large retailer, your ultimate goal is likely to sell more products and find new customers, but you also have a brand to manage. Image is cherished and prices communicate cachet, so the idea of selling your products on Amazon to a mass audience has been tabled in the past because it simply doesn’t
Given the current state of the economy, retailers are looking to further diversify their businesses and grow sales by venturing out to other online channels. Launching on a new marketplace, such as eBay, can present challenges for large retailers from both a technical and business standpoint. Historically, eBay’s business model, with the auction-style listings, was
EBay, Amazon and other marketplaces such as Buy.com, Newegg and Sears account for 27% of total online retail sales, and are continuing to grow. Online retailers of all sizes are recognising the profit potential of marketplaces and the benefits of aligning with a software partner; however, these retailers often find themselves wavering between building their