Why Amazon is Not the Enemy of Large Retail Brands

As a large retailer, your ultimate goal is likely to sell more products and find new customers, but you also have a brand to
manage. Image is cherished and prices communicate cachet, so the idea of selling your products on Amazon to a mass
audience has been tabled in the past because it simply doesn’t ‘fit.’

If you still err on the side of hesitation when it comes to selling branded products on Amazon, your fears may be holding
you back from an unparalleled – and quickly ballooning – opportunity.

Read on to learn how large retailers should approach selling on Amazon, and how Amazon has taken the initiative to
meet brands in the middle, allowing them to maintain control over their look, feel and customer communications on
the marketplace.