Utilizza il Digital Experience Maturity Model® (DXMM) per valutare e sviluppare la maturità digitale della tua azienda A prescindere se sei un leader/neofita dell’esperienza digitale o se sei nuovo del settore, pianificare una trasformazione digitale può risultare impegnativo. Per offrire una customer experience più lineare, personalizzata e omnicanale che ti permetta di raggiungere un ROI
La piattaforma integrata che consente ai brand di raccogliere e unire i dati, mettere in campo iniziative in base alle informazioni e connettersi con i clienti attraverso esperienze intelligenti e personalizzate in ogni canale. La Sitecore Experience Platform (XP) offre ai marketer tutto ciò di cui hanno bisogno: strumenti di marketing digitale completi, una visione
Digital marketers, storytellers, and front-end developers stand at the beginning of the multichannel age. There have never been so many direct, simultaneous digital pathways to and from customers; never so many opportunities to deliver rich, personalized experiences and build meaningful, lasting relationships. But more opportunities to connect with customers places greater demands on the content
Definizione del problema. Il solito dibatitto: le aziende dovrebbero concentrarsi sull’acquisizione dei clienti piuttosto che sulla retention? Nonostante il costo per attirare nuovi clienti sia molto più elevato del costo per mantenere quelli esistenti, le aziende si concentrano in modo sproporzionato sul marketing e sulla pubblicità al fine di attrarre nuovi clienti. In tal modo,
The 4th Industrial Revolution will change the world The 4th Industrial Revolution is the 21st century convergence of digital, physical and bio technologies driving an unrelenting acceleration of human progress. According to the July 2020 “Global Poll: Impact of the 4th Industrial Revolution” by Quadrant Strategies, four in five senior IT decision makers worldwide say
What lies beneath: a podcast for curious IT architects Our new podcast offers a deep dive into the technology and trends that drive modern IT. Each episode features a conversation with an IT expert about the technologies, processes, and cultural trends that impact today’s dynamic IT organizations. In 2006, Amazon launched Amazon Web Services (AWS),
With a growing number of apps moving to the cloud, secure application architecture is more important than ever. Learn the three cloud architecture principles that can help you foster secure cloud resilience in your environment. Secure Cloud Architecture: The Foundation for Resilient Apps There are a lot of good reasons for a business to move
It may be safe to say that COVID-19 is the most defining event of 2020. COVID-19 will have far-reaching implications long past the year’s end. Meanwhile, every sector of the economy is trying to embrace the new normal and that includes both established online retailers and fast-growing eCommerce startups. The retail space is one of
Collaboration technologies – with features like instant messaging, file-sharing and video calling – are key to supporting new flexible work practices and remote working. Their adoption accelerated during the Covid-19 pandemic as organisations raced to implement remote working, with solutions like Microsoft Teams appearing on many devices. This new way of working has highlighted opportunities
Knowing how to calculate the ROI of PIM (Product Information Management) solution will not only strengthen the business case for a PIM, it is also a powerful method that helps you pick both the right vendor and solution. Any investment comes with potential risks. However, obtaining hard facts and figures, such as ROI, is key