Different needs, different technologies The choice ? and therefore debate ? between ‘suite’ versus ‘best of breed’ software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific technologies for specific business requirements. SDL is
Forrester evaluated 10 leading Web content management (WCM) vendors across approximately 115 criteria and found that SDL Tridion continues its leadership in enabling organizations to deliver persuasive customer experiences on publicly facing Web sites. SDL Tridion and fellow Leaders Interwoven and FatWire provide business-user-oriented tools that enable not only the management of content, but targeted
Organizations face many challenges when creating a network of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local cultures. Creating truly localized Web sites can be a daunting process in which corporate and local marketing teams need to collaborate to provide relevant information to different target audiences.
For organizations, the Internet is an integral strategy and a fundamental consideration when meeting business objectives. In fact, it has revolutionized how organizations do business. More than just a source of corporate information, the Internet is now an extension of business processes and communication strategies. As we have moved into the era of the customer,
Every successful shopkeeper is an expert at sizing up a customer as soon as he or she walks in the door, making them feel welcome and comfortable, steering them in the direction of what they are most likely to buy, then guiding them towards a purchase. It’s called personal service and there’s nothing unusual or
Product strategy SDL Tridion is the leading Web Content Management solution for externally facing websites. It is proven, robust and offers an open development and extendable framework with many readily available SDL Tridion eXtensions. The support for open industry standards provides an attractive platform for customers, technology partners and SDL Tridion itself to implement innovative
Threats aimed at an organisation’s information assets, enterprise systems and critical infrastructure are increasing in number and sophistication. The question being asked by many IT practitioners faced with limited budgets and growing security risks is: What are the right technologies that will yield the greatest value for my organisation? Furthermore, how can I determine that
Leverage POS data to understand sales patterns, customer preferences and buying patterns to create targeted and profitable promotions. In today’s highly competitive world, retailers struggle to differentiate themselves via their product offerings and by how they promote products to customers across all channels. Smart retailers deploy effective targeted product offerings which can generate significant revenues;
Every day sees another headline that illustrates how data protection has been ignored, resulting in vital data that has been exposed or lost. There’s no denying that the loss of mobile devices is a key culprit. The Metropolitan Police states that in the UK alone 10,000 handsets are reported stolen each month. And it’s likely
Many companies are enduring a recovery from recession that can best be described as tentative. They may not regard it as the best time to be investing money and management time in privacy protection. In fact, the opposite is the case. The business imperatives for building and maintaining the walls that will prevent data breaches