Without a doubt, apps have begun to face some serious challenges today. Although they’re still the most common way for consumers to connect with their favorite brands, apps’ enduring popularity has placed them at risk of being a victim of their own success, with a sea of app icons now battling for attention on many
We all have different lifestyles and motivations to buy. We all interact with technology differently, and we can’t stand it when a brand doesn’t get us. Believe it or not, this opens up a world of opportunity. Imagine being seen as the brand that truly understands your customers. With the power of intelligent engagement, it’s
It’s amazing to think about how much we rely on our mobile devices. 90% of us have our mobile phones within arm’s reach 24/7, and we’ve become so hooked that we now look to the brands we love to deliver compelling content during our unique journeys. We crave mobilized offers to save on our phones
One of the most essential elements of any emergency preparedness plan is being able to quickly communicate with your employees and customers. When a crisis or disaster occurs, your business needs to communicate with your employees and customers, fast—before, during and after the event. Mobile communications not only give you the real-time engagement you need,
Mobile messaging has changed how companies talk to their customers. Simple one-way texts enable a wide variety of activities from authentication to sign-up, delivery confirmation to promotions and more. And businesses are now finding new ways to make the most of the medium. They are exploring ‘rich communications’ via new messaging formats such as RCS,
As with all technology, mobile technologies are not immune from having an inevitable expiration date. It’s just how technology evolves. Such is the case with 2G and 3G, as their capabilities have been surpassed by 4G LTE and the onset of 5G. This is a classic example of older technologies that developed strong foundations simply
Now that 5G is deployed and operational the focus of the mobile industry is to scale networks and extend the technology to new use cases. As the Heavy Reading and Syniverse survey shows, most operators anticipate a “swing to enterprise” in in the 5G era. This is due to the demanding nature of these applications
This new Knowledge Management survey report (APQC) uncovers the challenges, business priorities and success factors of the Knowledge and Information Management within large companies. Employees are wasting a lot of time looking for information, and that is affecting productivity and cycle times. The pandemic drew attention to problems with the flow of enterprise information and
The role of Finance has morphed over the year, moving from a supporting role to become an even more strategic business partner that’s essential to helping their organisation navigate the choppy waters of extreme uncertainty. In becoming more visible and versatile, senior Finance Leaders have begun to forge the agenda for business growth making this
Here’s the first in a series of “Espresso Guides” from Sinequa. Full of fresh thinking, these e-books wake up a subject by concentrating solely on what you need to know. Enjoy the Espresso Guide to Enterprise search and learn how your employees find the information they need to serve customers, do