The global streaming industry experienced further expansion in 2021 as consumers consolidated the new behavior patterns that emerged with the pandemic. Yet competition is becoming increasingly fiercer, with established providers and newcomers alike bidding for the viewers’ attention and experimenting with new monetization models.
Utilizing data provided by their playerside video intelligence, OCS, Orange’s French OTT service, was able to ensure a quality streaming experience in order to capitalize on their blockbuster content. The result? They increased users x3 during the Game of Thrones season, and enjoyed a solid retention rate of 66% after the finale, with natural continued
Develop a data-driven approach and improve UX for at-risk subscriber segments to reduce attrition. Segment your subscribers to identify churn points. Plug major leaks in your UX. The 3 most common UX issues across industries. Strategies to optimize your UX.
This NPAW report examines the state of the video streaming industry on a global scale and dives deep to compare Q1-Q2 data from 2021 with last year’s findings, among others. The data featured was gathered via the NPAW Suite from January 1, 2021, to June 25, 2021, with comparison to previous year’s data. Key metrics