The Road to Successful In-store Fulfillment

With customer expectations at an all-time high, retailers are working at breakneck speeds to merge their digital and physical worlds. To ensure they can meet the demand of their most loyal — and profitable — shoppers, yet still compete with more agile players in the marketplace, retailers are rethinking their fulfillment and distribution strategies as a means of getting merchandise into shoppers’ hands faster.

By rethinking the role of the store — from putting mission-critical data into associates’ hands and improving in-store operations to transitioning stores into mini-fulfillment centers — retailers are revamping the last mile of delivery and changing the way shoppers think about their store network.