The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012

The digital asset management (DAM) market is fragmented and in flux. With a myriad of vendors
offering anything and everything under the name “DAM,” application development and delivery (AD&D)
professionals are often confused about which solution to choose. And the evolving customer experience
management (CXM) ecosystem means that DAM must integrate with technologies to enable to the
management and delivery of compelling customer experiences. In Forrester’s 15-criteria evaluation of the
DAM market, we identified 12 significant vendors in the space — ADAM Software; Adobe; Autonomy, an
HP company; Canto; celum; EMC; Extensis, a Celartem company; MediaBeacon; North Plains; OpenText;
Widen Enterprises; and Xinet — and then researched, analyzed, and scored them. This report details our
findings on how DAM vendors measure up and plots where they stand in relation to each other in order to
help AD&D professionals select the right solution for their rich media management needs.