Software Updates and the Customer Relationship: Eight Issues That Impact Retention, Profit and Your Ability to Compete in Today’s Tech-Centric Marketplace

Why you should care about software updates?

While one might expect that only software vendors would care about software updates, it turns out that many high-tech manufacturers and enterprises are also in the software business today. In fact, many high-tech manufacturers provide customers with software add-ons or embedded software in hardware products. And, many enterprises develop custom applications
for use by internal staff and independent dealers or distributors. In all these cases, there’s a growing need to manage the
development, delivery and support of software on a
regular basis.