Software Business Impacts from Machine Virtualization Protecting Monetization in a Virtual World

Machine virtualization has swept through enterprises, big and
small – creating significant issues for both software producers
and enterprise customers – and a wide “vendor-customer
gap” in customer desires and application vendors’ practices.
Specifically, the way that enterprise IT organizations install,
provisions administer and use application software is likely
decoupled from how application vendors build, license and
support their software. Application vendors traditionally have
placed the burden on customers to close this gap; today it is
shifting back to application vendors.