Seizing the Mobile Enterprise

Three business trends are fueling strong demand for mobilized versions of
enterprise applications:

• Rapid uptake of smartphone adoption among information workers

• Sufficient power and connectivity speed to power true enterprise-level

• Steady increase in support for on-the-job smartphone use by employers

These mobile market trends are converging to create a singularly pivotal
opportunity for providers of mobile software solutions. For large ISVs—those
that are established competitors in key enterprise software categories such as
CRM and inventory management—the time to invest in mobilized versions of
these core enterprise applications is now. By developing a sound mobile market
strategy based on a deep understanding of today’s mobile development risks,
ISVs can maximize the odds of success.