Putting Social to Work for Your Business

Governments, corporations and NGOs around the
world face a serious trust deficit. Although high-profile
institutions have weathered the storm of negative
public opinion since the 2008 financial crisis, the
2012 Edelman Trust Barometer reveals that a tide of
skepticism is sweeping through most of the world’s
biggest economies. At the same time, social networks
are enabling consumers to connect and collaborate on
a massive scale when making decisions.