The Forrester Wave: Web Content Management For External Sites

Forrester evaluated 10 leading Web content management (WCM) vendors across approximately 115 criteria and found that SDL Tridion continues its leadership in enabling organizations to deliver persuasive customer experiences on publicly facing Web sites. SDL Tridion and fellow Leaders Interwoven and FatWire provide business-user-oriented tools that enable not only the management of content, but targeted

ECM or best of breed WCM – Different technologies for different needs

Different needs, different technologies The choice ? and therefore debate ? between ‘suite’ versus ‘best of breed’ software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific technologies for specific business requirements. SDL is

Five ways to persuade your target audiences

The communication challenge Organizations need to communicate with an increasing amount of target audiences in different regions across different channels. This leads to a proliferation of communication channels that makes it hard for organizations to communicate efficiently and effectively. BluePrinting BluePrinting is SDL Tridion’s unique content management technology that allows organizations to handle this challenge.

IBM SPSS Retail Market Basket Analysis

Leverage POS data to understand sales patterns, customer preferences and buying patterns to create targeted and profitable promotions. In today’s highly competitive world, retailers struggle to differentiate themselves via their product offerings and by how they promote products to customers across all channels. Smart retailers deploy effective targeted product offerings which can generate significant revenues;

Return on Prevention Study

Threats aimed at an organisation’s information assets, enterprise systems and critical infrastructure are increasing in number and sophistication. The question being asked by many IT practitioners faced with limited budgets and growing security risks is: What are the right technologies that will yield the greatest value for my organisation? Furthermore, how can I determine that

Secure mobile working in public sector – improving productivity and compliance

Flexible working for efficiency and effectiveness Following the May 2010 general election and resulting budget cuts, the UK public sector faces the toughest challenges in decades. Adoption of leaner, more agile work styles, implementation of mobile and flexible working solutions and some strong executive leadership will be called for if the sector is to continue