Organise Your Social Business – The Executives Guide to Enterprise Social Media

Organize Your Social
Business. Revolutionize Your
Social media is moving beyond being the sole domain
of the passionate, but often over-worked, corporate
social advocate. It is gaining the ear of the C-Suite
with nearly 40 percent of CEOs placing social media
on their personal agendas1. A recent study by Harvard
Business Review Analytic Services2 found 79 percent
of 2,100 participating companies are either currently
using social media channels like Facebook and Twitter
or are preparing to start social media initiatives. The
evidence points not just to the growth of social in
business, but considering it more deeply, the need to
prepare for and manage social media’s scalability as
well as mitigate its potential to fragment and silo as it
grows across an enterprise.