Connected retail’s worldwide success has shaken up both the B2C and B2B consumer markets. In France alone, e-commerce turnover is expected to reach—and maybe even surpass—the 100 billion euro threshold in 2019, according to La Fédération du e-commerce et de la vente à distance (FEVAD). Rare is the modern enterprise that doesn’t aim to sell or do business online, which means adopting innovative technology and tools is essential for a company to catch the customer’s eye, offer them an enhanced experience, convert them and secure their transactions.
This white paper from independent research consultancy MARKESS by exægis, and on behalf of Equinix, discusses three key factors for the success of these projects and their infrastructure strategies. The analysis is based on feedback to MARKESS by exægis from over 120 CXOs and CIOs in business and IT between 2018 and 2019.