How Intel IT’s Integrated Analytics Platform Helps Sales and Marketing

Intel IT is building an analytics platform that integrates and connects business intelligence (BI) data using a data lake model to reduce insight latency from months to days. Eventually, we aim to reduce data insight agency to 24 hours. A data lake is a repository for large quantities of structured and unstructured data.   It allows for more versatility than a data warehouse because we can ingest data from various streams at various rates and according to various data models and file formats.

Intel’s sales and marketing organizations rely on BI solutions from Intel IT to help make smarter data-driven business decisions. Analytics solutions in environments that are incapable of interconnecting datasets weaken the business value we can provide sales and marketing.

Learn more by downloading this whitepaper.