With the opening of non-essential businesses still entirely dependent on a number of factors, many businesses are pivoting to an e-commerce business model for the very first time. E-commerce is an effective way of maintaining sales during these strange times, as more and more people shift to online shopping habits regardless. And it is actually a lot easier than you might think!
According to eMarketer, global e-commerce is predicted to increase by 19% in 2020, to a total of 16% of all sales globally. The 16% might seem a surprisingly small contribution when you consider the scale of online consumption and behaviour, but one thing is certain, e-commerce is growing at an
unprecedented rate. With this sort of growth expectation, it’s important to understand how e-commerce works and how an e-commerce business can be used to your advantage.