How hotels can embrace digital

Changes in the hotel industry have been seismic.

Few sectors have managed to out-run the digital age. The hotel industry once looked a promising candidate, relying on timeless attributes such as location, reputation, and good old-fashioned service.
However, as recent years have proved, the change has been seismic. Whilst those attributes remain essential, the economics and operating model of the industry have been fundamentally transformed by the information age.