Responding to the Security Challenge of a Changing IT Landscape
Watching the rise of businesses that were born digital—think Uber and Airbnb— we see how technology serves as a competitive differentiator for these enterprises. Uber, for example, became the world’s largest taxi service without owning any cars; and Airbnb has emerged as the world’s largest hospitality business without owning any real estate.
At the same time, we can also see how technology is transforming more mature, traditional businesses. Manufacturing companies, for instance, are finding it imperative to embrace software as a means to make operations more efficient and productive. Jeff Immelt, chairman and CEO of General Electric, puts it succinctly: “It’s our recognition that if you go to bed as an industrial company, you’re going to wake up as a software company.” What GE and others are learning is that competing in today’s business environment means being a digital business.
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