These are extraordinary times.
Unlike other global events that have shaken public confidence in the past, eg. the financial crash of 2008, Covid-19 will inflict potential longterm economic hardship. The current practical restrictions on movement and the use of shared spaces has resulted in a deep impact on every
major industry vertical from tourism to movie theatres, and restaurants to sporting events. In the
second half of March 2020, consumers’ priorities and buying behaviour changed dramatically as the move to lockdown strengthened and was implemented. Supermarkets shelves picked clean, whilst clothing stores and car dealerships lie empty. All we know is that we’re in unknown territory. From Tokyo to Turkey, the world is bracing itself for a long, bumpy ride.