Getting the most out of big data How banks can gain fresh customer insight with new big data capabilities

Banks thrive on data: transactions, customer interactions, mortgage rate changes, risk assessments and investment portfolios. They analyze the data for trends, patterns and insights to help boost efficiency, ensure compliance or increase
revenue. But not all of this data lives conveniently in a structured database or data warehouse. Sometimes it comes from real-time data feeds and social media. Or it may come from customer correspondence, written reports and spreadsheets.
The challenge for the banking industry today is to combine and analyze these growing sources of structured and unstructured data, known as big data.