Enabling a smooth payments experience for customers is crucial to maximise sales and growth potential in an omnichannel world. But as payment innovations and consumer
expectations continue to evolve, how can companies keep up?
The payments landscape has transformed significantly in recent years, driven by developments in technology and fast-changing consumer expectations.The role payments play has advanced rapidly in the last two decades. From the pioneering introduction of chip and PIN in the early 2000s to the current rise of fingerprint and facial scanning alternatives, the growing sophistication of authentication capabilities is making it more secure, not to mention seamless, to purchase goods online and in-store.