European leader in fast-moving consumer goods selects Equinix


CCE’s selects Equinix to build an agile, connected business and gains secure, responsive connectivity.

The CCEP business is the result of a 2016 merger of three Coca-Cola bottlers. The merger was intended to drive value from synergies across the separate bottlers while consolidating certain shared services.

The relationship with Equinix and Coca-Cola European partners approach to cloud existed prior to the merger. For Robin Ford, senior manager Cloud Services, Coca-Cola European Partners
and Coca-Cola Enterprises, the goal was to have a network solution in place to better connect its bottling plants to allow CCE to share and act upon current data. The purpose was intended to drive efficiencies in plant management, consumer behavior, and sustainability.

The Equinix difference was significant because CCE’s IT organization was very lean, with additional pressures expected due to the merger. CCE valued the support of its partners and wanted fewer, better partners to win together. Equinix was immediately identified as a long-term partner.

Currently, CCEP has single racks with physical cross-connects in IBX data centers in Amsterdam and Paris. The goal is to repeat the full Equinix Data Hub setup, already in place at LD5, and have both Amsterdam and Paris built out as a Cloud Exchange by the end of 2017.

The advantages are more than a theoretical benefit. CCEP works with Amazon, SAP, Office 365, Citrix WebEx, IBM Softlayer and more. Since Equinix provides a single access point to a multitude of cloud service providers, CCEP now has the option to connect to its partners with lower latency than the internet- or MPLS-based models. The single access point works to improve performance and enterprise-level security.