Digital Transformation in Hotels

One of the main advantages of the Internet is the large amount of qualitative and quantitative information that we can get there, practically in real time, about users, their interests, their needs and changes in consumption habits.
What will make a strategic difference is the ability to analyze that information with clear judgment, decide what we would and would not like to know, and how we will use this knowledge.

Today’s traveler wants increasingly more personalized attention based on his interests.