Turning Security Into Sales Success

We wanted to show how SSL technology can help a start-up build its business online. So in the tradition of a Harvard Business School
case study, we created a fictional company that uses real Symantec technology to tell the story.
“Selling gadgets online was an obvious move,” says Gadget World1 founder Peter Hunter, “and there are lots of people selling lots
of gadgets online.” What set Gadget World apart, from the very beginning in Hunter’s college bedroom, was the commitment to
delivering the best possible customer service. “I love gadgets and I wanted to share my passion with my customers,” he explains.