The Mobile Effect – The impact of smartphones & tablets on impulse buying

We’ve seen some exciting and significant developments over the last few years as mobile technology and the latest online innovations continue to shape everyday life. According to the latest Ofcom findings (The Communications Market, July 2012), smartphone owners in the UK now represent 40% of the adult population, or almost 20 million people, and tablet computers are owned by 11% of UK adults. What’s more, two-fifths of UK adults say their phone is the most important device for accessing the
Internet.