ROI for the online channel: The business drivers for your investments in WCM technology

For organizations, the Internet is an integral strategy and a fundamental consideration when meeting business objectives. In fact, it has revolutionized how organizations do business. More than just a source of corporate information, the Internet is now an extension of business processes and communication strategies. As we have moved into the era of the customer, new requirements are forcing customer-facing organizations to rethink how to engage and inspire online audiences.