Reputational risk and IT in the insurance industry

Reputational risk and IT in the insurance industry:
How security and business continuity can shape the
reputation and value of your company is an IBM
study that investigates how organizations around the
world are managing their reputations in today’s digital
era, where IT is an integral part of the organization
and IT failures can result in reputational damage.
The report was written by the Economist Intelligence
Unit, which also executed the online survey and
conducted the interviews on behalf of IBM.