Product Development in the Cloud: No Cause for Concern

Companies today are faced with the challenge of a complex and hypercompetitive global market. Aggressive competition from emerging economies coupled with increasing costs in creating continued innovation make product differentiation a challenge. For these companies to thrive globally, they need to look at how they can speed up their internal decision making, and also their integration with partners up and down the value chain so as to enable fast responses to marketplace demands and the development and delivery of innovative products.