Lessons from the Shopkeeper – Bringing real-world personalization to the online marketplace

Every successful shopkeeper is an expert at sizing up a customer as soon as he or she walks in the door, making them feel welcome and comfortable, steering them in the direction of what they are most likely to buy, then guiding them towards a purchase.

It’s called personal service and there’s nothing unusual or special about it. It’s the sort of thing every shopkeeper does instinctively, without really thinking about it.

It’s also the sort of thing that’s quite easy to do in real life but, until now, has been incredibly difficult to replicate online.