Why Large Retailers Are Looking at eBay

Given the current state of the economy, retailers are looking to further diversify their businesses and grow
sales by venturing out to other online channels. Launching on a new marketplace, such as eBay, can present
challenges for large retailers from both a technical and business standpoint. Historically, eBay’s business model,
with the auction-style listings, was less attractive to big brands who didn’t have the flexibility to compete in this
environment. However, in an effort to appeal to larger retailers, eBay has made crucial policy changes by lowering
listing fees as well as moving toward a fixed-price marketplace. These changes should encourage large
retailers to bring their full catalogue to eBay to tap into the potential of eBay’s 90 million active shoppers.