Getting Big Value out of Big Data: The Update

Every 2 days the world generates as much data as it had through
all of history up to the year 2003. By 2020, the world will have
generated an astonishing 40 zettabytes, or 40 trillion gigabytes, of
digital content.

“Data is the new natural resource,” says Ginni Rometty, IBM
Chairman, President and CEO. Enterprises are using insights from
analyzed data to drive and develop new strategies, infi ltrate new
markets, discover new customers—in short, to innovate. Innovation
requires keeping up with market trends at a sustainable cost:
effi ciently scaling data with fewer resources, enabling access to data
that provides valuable insights and managing critical application data
with speed and continuity