Becoming a social business: The IBM Story

In this White Paper, IDC explores example case studies of IBM’s internal evolution to a social business as a means to guide other large organizations considering making a similar transition. Out of the nine interviews conducted, IDC has selected three interviews to highlight as case studies. These case studies provide the context and business challenges that made change necessary, social business transformation project plans and initiatives, and the results and current status of each department’s social business journey.