The ROI and benefits of buying a commercial off-the-shelf (COTS) Licensing and Entitlement Management System vs. building one in-house will vary from customer to customer, based upon business needs and market conditions. Historically, many of our hundreds of customers attempted to build their own systems, when at some point they realized that it was a losing proposition. The in-house solution was insufficiently flexible and scalable, and required too many resources that could be applied in other areas of core-competency. Ultimately, they decided that a COTS solution was best.
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