ROI for the online channel: The business drivers for your investments in WCM technology

For organizations, the Internet is an integral strategy and a fundamental consideration when meeting business objectives. In fact, it has revolutionized how organizations do business. More than just a source of corporate information, the Internet is now an extension of business processes and communication strategies. As we have moved into the era of the customer,

SDL Tridion Technical White Paper

Product strategy SDL Tridion is the leading Web Content Management solution for externally facing websites. It is proven, robust and offers an open development and extendable framework with many readily available SDL Tridion eXtensions. The support for open industry standards provides an attractive platform for customers, technology partners and SDL Tridion itself to implement innovative

Five ways to persuade your target audiences

The communication challenge Organizations need to communicate with an increasing amount of target audiences in different regions across different channels. This leads to a proliferation of communication channels that makes it hard for organizations to communicate efficiently and effectively. BluePrinting BluePrinting is SDL Tridion’s unique content management technology that allows organizations to handle this challenge.

ECM or best of breed WCM – Different technologies for different needs

Different needs, different technologies The choice ? and therefore debate ? between ‘suite’ versus ‘best of breed’ software is as old as enterprise software. Enterprise Content Management (ECM) technologies claim to fulfill all of the content management needs an enterprise may have. In reality, organizations typically need specific technologies for specific business requirements. SDL is

The Forrester Wave: Web Content Management For External Sites

Forrester evaluated 10 leading Web content management (WCM) vendors across approximately 115 criteria and found that SDL Tridion continues its leadership in enabling organizations to deliver persuasive customer experiences on publicly facing Web sites. SDL Tridion and fellow Leaders Interwoven and FatWire provide business-user-oriented tools that enable not only the management of content, but targeted