Governments, corporations and NGOs around the world face a serious trust deficit. Although high-profile institutions have weathered the storm of negative public opinion since the 2008 financial crisis, the 2012 Edelman Trust Barometer reveals that a tide of skepticism is sweeping through most of the world’s biggest economies. At the same time, social networks are
Organize Your Social Business. Revolutionize Your Communications. Social media is moving beyond being the sole domain of the passionate, but often over-worked, corporate social advocate. It is gaining the ear of the C-Suite with nearly 40 percent of CEOs placing social media on their personal agendas1. A recent study by Harvard Business Review Analytic Services2
Over the past decade, B2B customers have become socially empowered, highly informed decision makers. While it’s common knowledge that consumers are using social media to find deals, research products and make recommendations, the widespread use of social media among business purchasers is less appreciated. In fact, social media (along with search) is giving B2B customers